Free Essays on Sex and Aids in Canada

As of 2001, close to 40 million people are living with HIV/Aids and close to 3 million died from it. By 2004, Aids will be the leading cause of death on the planet. (UNAIDS 2002). These are startling figures that no doubt impress upon any global policy maker to try to do more to help find a cure. In the meantime, the media has helped to ensure that the vast majority of global citizens are educated on and aware of the threat posed by this merciless virus. It is estimated by UNAIDS that close to 55 000 Canadians are presently infected with HIV. The disease that was once labeled the â€Å"gay man’s disease† no longer discriminates, everyone person who chooses to become sexually active risks exposure. Although reported HIV cases have ceased to increase in recent years across our country, certain social groups in our communities instead have witnessed a steady elevation within their populations. This essay will attempt to prove that societal marginalization and discrimination against aboriginals, drug injection users and gays have contributed to the steady rise of HIV infection rates and diminished the effectiveness of health promotion initiatives within these groups. The economic and social power imbalance between Aboriginals and Non-Aboriginals in Canada plagues reserve and off-reserve communities with a host of social problems. Aboriginals represent a higher percentage of Canada’s inmate population which places them in a more high risk scenario for exposure to HIV. Once released, they may return home and unknowingly infect other members of their community. In 1996, 9% of all new HIV infections in Canada were among Aboriginals which is an alarming statistic considering they only represent 2.8% of our country’s total population. Allard 2 Health Canada also reported that 60% of all aboriginal male reported cases was amongst men who have sex with men. Injection drug use accounts for 54% of accounted aids cases among Abo... Free Essays on Sex and Aids in Canada Free Essays on Sex and Aids in Canada As of 2001, close to 40 million people are living with HIV/Aids and close to 3 million died from it. By 2004, Aids will be the leading cause of death on the planet. (UNAIDS 2002). These are startling figures that no doubt impress upon any global policy maker to try to do more to help find a cure. In the meantime, the media has helped to ensure that the vast majority of global citizens are educated on and aware of the threat posed by this merciless virus. It is estimated by UNAIDS that close to 55 000 Canadians are presently infected with HIV. The disease that was once labeled the â€Å"gay man’s disease† no longer discriminates, everyone person who chooses to become sexually active risks exposure. Although reported HIV cases have ceased to increase in recent years across our country, certain social groups in our communities instead have witnessed a steady elevation within their populations. This essay will attempt to prove that societal marginalization and discrimination against aboriginals, drug injection users and gays have contributed to the steady rise of HIV infection rates and diminished the effectiveness of health promotion initiatives within these groups. The economic and social power imbalance between Aboriginals and Non-Aboriginals in Canada plagues reserve and off-reserve communities with a host of social problems. Aboriginals represent a higher percentage of Canada’s inmate population which places them in a more high risk scenario for exposure to HIV. Once released, they may return home and unknowingly infect other members of their community. In 1996, 9% of all new HIV infections in Canada were among Aboriginals which is an alarming statistic considering they only represent 2.8% of our country’s total population. Allard 2 Health Canada also reported that 60% of all aboriginal male reported cases was amongst men who have sex with men. Injection drug use accounts for 54% of accounted aids cases among Abo...

How to Make the Most of Facebook Advertising [PODCAST]

How to Make the Most of Facebook Advertising [PODCAST] Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with ’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it! Information about and what Rachel does here as the inbound marketer. How Rachel approaches her advertising strategy on Facebook. How Rachel gets creative with both the visuals and the text on Facebook ads. Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way. Key metrics to measure when evaluating the performance of your ads as well as some tools to use. How Rachel works within a budget for her Facebook ads. Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related. Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy. Links: Previous episode with Rachel Kissmetrics Google Analytics If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Rachel: â€Å"Facebook is a huge opportunity that a lot of marketers aren’t necessarily taking advantage of to the level that they could.† â€Å"If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.† â€Å"With Facebook being such a social platform, it’s all about the individual. Focus on really hitting down who your target persona is. Start there.†